Warburtons Bagel Launch FSU

In the Spring of 2019 Warburtons launched their full-size bagel products with the help of a certain Robert De Niro. The 'Good Bagel' campaign was a brilliant skit on the Goodfellas movie with the mobsters confronting the company’s chairman Jonathan Warburton.

To support the digital and in-store campaigns my client was asked to design and produce a standout temporary display. The oversized pack FSU had to stock a minimum level of products whilst conforming to the footprint guidelines of various supermarkets. From my initial designs the unit was developed by a card engineer and I then set the print ready artwork to the cutters for production. 

Following the success of the launch and the media campaign the unit is being entered for the UK 2020 POPAI Awards.