Lily's Kitchen, a well-established and beloved brand in the pet food sector wanted to collaborate with Pets At Home to enhance their presence in a busy store environment.

 

The focus was on creating point of sale concepts that would elevate the brand's positioning. Inspired by the bold colours and playful illustrations from the product packaging, the creative concepts include a can-shaped floor stand and hanging mobiles for category headers in the puppy food section. These fun activations catch your eye and inform with clear educational messages.