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NEOM Boots Launch

In June 2024 I was asked by my client Antone Displays to look at a project for NEOM Wellbeing who were launching their fabulous brand in 18 Boots stores. The brief for the 1M small format units gave free rein, but asked for clear brand introduction, navigation and education.

 

As a Certified B-Corp business NEOM Wellbeing’s purpose is centred around their four pillars of Better Sleep, Less Stress, More Energy and Mood Boost. The initial designs showed a scent discovery panel enabling the customer to smell the four fragrances to determine their wellbeing need. Once selected the colour coded graphics direct the client to their chosen range on the unit. In production this does feature on the 1Mod Wall unit along with the 2Mod gondola that developed as the project went along. The main 1Mod unit utilises a landscape fabric lightbox showing striking category graphics.

 

The brand colours, ethos and quality of product made this brief a delight to work on. Learning about a company that is new to me is key to creating a design that fits. Thank you to Antone Displays and to NEOM Wellbeing for the original opportunity and permission to share.

OPT 2 V2 FRONT.jpg
OPT 2 V3 RHS.jpg
NEOM Render 2M FRONT.jpg
NEOM Render 2M LHS CLOSE.jpg
NEOM Render 2M MINIS.jpg
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lisa@zero-five.co.uk

Tel: 0845 625 0525

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