BiC Back to School POS
'Back to School' is a big promotional period where products jostle for visibility in store. This speculative campaign was created for use in supermarkets and home stores.
The FSUs are designed to be displayed together with the additional oversized 3D header graphic to create a strong front of store / mid aisle display. The inclusion of battery powered rockers on the header added theatre to the installation.
Alternatively a single FSU could be positioned anywhere in the store.