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Arch inspire Rebrand & Refresh
At the start of 2023 I was asked to refresh the marketing and propositional materials for Arch inspire - a coaching and consulting business based in the West Midlands.
Having traded for over 7 years they had an established and well liked logo and strapline. I was tasked with creating a cohesive suite of documents and templates along with an update to the company brochure. The materials needed to be functional and editable, but most of all reflect the business offering and engage individuals, teams and leaders in any business sector.
After our initial briefing meeting I proposed a refresh of the company brand by adapting the 'arch' graphic into a dynamic line. Although a logo change wasn't part of the original brief this was liked and approved and went on to feature on all the materials. Together we also created a new palette giving optional colour pops for use in social media and day-to-day documents.
Sometimes you don't need to re-invent the wheel. A fresh pair of eyes, a good understanding of the clients business along with an open and collaborative approach can create something vital and vibrant without diluting the original proposition. It was a real pleasure to work on.
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