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Sun, sea, sand and sports

26th January 2012

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Much has been said and written about the London 2012 Olympic logo. Although initially I was quite perturbed by its angular childlike appearance I’ve got used to it. It’s been everywhere since its launch in 2010, it is now just part of the Olympic fabric. I wouldn’t go so far as to say I like it, but it seems to fit its purpose.

But, I do love the logos for the 2016 Olympic games in Rio de Janeiro created by the Tátil Design de Ideias agency. The fluid, sculptural, 3 dimensional logos could not be more different from our sharp 2012 image. The colours of the main games logo represent the Brazilian flag, along with sun, water and the forest. The embracing characters are modelled on the iconic Sugarloaf mountain. Beautiful! These two links let Tátil explain to you how the main games and the equally beautiful Paralympic games logos were created.

It seems I’m not the only one who likes the design. In December last year it was announced that the logo had been awarded a “Design Oscar” by the International Forum Design GmbH.

I was lucky enough to visit Rio a few years ago. Like any large city it has it’s problems, but every Carioca I met was friendly and passionate about their city. And I know why, it is truly beautiful and diverse. They certainly know how to party and I’m sure the 2016 games will be a party like no other!

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0845 625 0525 | lisa@zero-five.co.uk