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Petal Power

23rd September 2011

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Apologies for the pun, but it could be the time to say farewell to the puncture repair kit!

The picture above is of a wheel of steel from Ron Arad’s Soft-Ride bike for W Hotels as part of their WOW Bikes event that will raise money for the Elton John Aids Foundation.

Six basic bikes have been customised by creatives including singer Paloma Faith, illustrator Natasha Law and fashion designers Patrick Cox and Alice Temperley. But, the top of the crop as I see it is the one designed by Ron Arad. I’m not sure how well it would corner or if it would go over a curb safely but who cares – it looks fabulous!

All six bikes are based at W London in Leicester Square and guests are invited to ride them around the city until the final auction.

Take a look at this article about the Soft-Ride bike.

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0845 625 0525 | lisa@zero-five.co.uk